PRESS RELEASES.
Archivio Pietro Frua opens Turin, Italy. Dedicated space to celebrate and champion the iconic designer and coachbuilder Pietro Frua.
Turin, Italy, January 2025
Ericsson Automobile announced today it opened Archivio Pietro Frua in Grugliasco, Turin, Italy. Frua is one of the most famous Italian designers - coachbuilders and a representative of the golden age of Italian car design.
The announcement was made at the opening ceremony with industry partners and dignitaries from the city council.
‘The Archive Pietro Frua is purposefully created and curated by Ericsson Automobile. We will open the archive for dedicated media, for collectors, institutions and for design departments of car companies who want to re-imagine the spirit of Pietro Frua’s legacy’ says Ove Ericsson CEO of Ericsson Automobile.
Ericsson Automobile SA is the licensor of automotive heritage brands and owns Archivio Pietro Frua and the brands Frua and Italsuisse.
‘Archivio Pietro Frua is a real passion project for us. We will build business success together with our customers by injecting heritage and automotive design excellence into their business. The automotive landscape is in constant transformation, and we believe it needs new inspiration and business models such as licensing. We are also looking for additional investment in our activity.’ concludes Ove Ericsson.
Pietro Frua (1913 - 1983) was not just part of the glory days of creativity
in Italian design and coachbuilding, his work defined it. From the rounded
lines of the early 1950s, to the sleek squared-off shapes of the 1960s, he mastered all.
For further information, please contact media@ericssonautomobile.com
Press contact +46 72 887 07 84
ERICSSON AUTOMOBILE IS A TRADEMARK LICENSOR BASED IN LUGANO, SWITZERLAND
Iconic Frua brand to be revived by Ericsson Automobile
2024-08-14 Pebble Beach, CA, United States
Pebble Beach, August 15th. Swiss-based Ericsson Automobile announced today that they are reviving the Frua brand in Turin. Frua is one of the most famous Italian design coach builders and a representative of the golden age of Italian car design.
The announcement was made at the Pebble Beach Concours d’Elegance in California, where Frua Coachwork is one of the key themes.
Ericsson Automobile is a licensor of automotive heritage brands and owns the Frua brand and archive in Turin, Italy. ”We are exploring various design studies for a Frua one off car, inspired by the designs in Archivio Pietro Frua” says Ove Ericsson, founder and CEO of Ericsson Automobile.
Ericsson Automobile owns the complete Frua archive in Turin, containing more than 600 designs from the master’s hands.
”It is a stunning collection of automotive art and an Italian cultural heritage”, says Ove Ericsson.
Pietro Frua (1913 - 1983) was not just part of the glory days of creativity in Italian design and coachbuilding, his work defined it. From the rounded lines of the early 1950s, to the sleek squared-off shapes of the 1960s, he mastered all.
​
For further information, please contact media@ericssonautomobile.com
Sven De Smet +46 72 887 07 84 PDT timezone
Per-Ake Froberg +46 708 70 9123 CET timezone
ERICSSON AUTOMOBILE IS A TRADEMARK LICENSOR BASED IN LUGANO, SWITZERLAND